7-28-20 | Craig Kahl, President of Adventure Web Interactive.

Adventure Web Interactive — The Importance of Online Marketing and Web Development

During the global pandemic, now more than ever it has become so important for your business to have a strong online presence in order to succeed. Companies are working from home, learning to communicate remotely, and learning how to communicate with their audience remotely. Companies are having to adapt and find the best way to stand out on the crowded web.

On this week’s episode of AHA Business Podcast, we spoke with the president of Adventure Web Interactive, Craig Kahl. Adventure Web specializes on web design and development, online marketing, app development, and more. They have been working closely with their clients to make sure they succeed during this business crisis.

One of the most recent services that Adventure Web has added to their services is video.
With all the traffic on the web, one of the best ways that you can stand out is with video. It is the most straight forward and eye-pleasing way to show what your business has to offer. At this point, video has become essential for successful businesses. “If you don’t have video on your website within the next year, then you probably aren’t going to be a business too much longer,” said Kahl, “get your products and services on video in a format that people can go on and watch.”

Video is also a great way to increase your SEO on Google since they also own YouTube. With all the traffic on the web and increasing advertising prices, SEO has never been more important to expand your searchability and audience. It ensures that they find you fast and find you first, while also saving you on advertising costs.

Other adaptive methods that Adventure Web is incorporating include ecommerce and virtual experiences so your customers can do all the same things they normally would, but from the comfort and safety of their home. This requires website changes and the marketing of these new services to their customers. Small companies have to step out of their comfort zone and update their technology if they want to remain competitive in today’s market and post-pandemic world.

For more information on Adventure Web Interactive, you can visit https://www.advp.com/, and be sure to turn into AHA Business Podcast.

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