From the BBJ: Why the ‘why’ is crucial to your business’ success

Allan Hirsh BBJI don’t care whether you’re running a company of thousands or performing solo from the home office stage.

It doesn’t make a difference whether you’re selling widgets, finding ways to make them faster or strategizing how to promote them.

There’s a single question that’s critical to be able to answer. One question.

I ask it to every guest who appears on my weekly, business radio show AHA Business Podcast. The right answer differs person to person and may change for you over time. What’s important is that you can answer it.

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